What makes an opportunity P.E.R.F.E.C.T.? There are 7 key requirements for a home business to qualify as being “PERFECT”. Each letter in the word PERFECT stands for one of the 7 keys. In the first three articles in this series, we learned that the “P” in PERFECT stands for “Profitable”, that the first “E” in PERFECT means “Easy”, and that the “R” stands for “Real”.Key Number Four-The “F” in PERFECT stands for “Fits With Your Desired Lifestyle”. What lifestyle do you want to live? Many people who want to start a home business want “FREEDOM”. Freedom to do what they want, where they want, and when they want. Don’t start a business that fights head on with the lifestyle you desire. A PERFECT home based business will not only fit with your dream lifestyle, it will even help you achieve that lifestyle.”Fits With Your Desired Lifestyle” means:•Something that you love or are passionate about. Too many people do work they hate, just to make a living. You’ll have a much happier lifestyle if the core products and activities of your home business mesh with something you have a passion for and love. There’s that passion thing again:-).•Leverages your creativity. A PERFECT home based business allows you to do something once and get paid over and over again for the initial effort. Don’t exchange one hour of your time for one hour’s pay (don’t be a wage slave like just about everybody else).•Can be operated from anywhere in the world and from home. No more long commutes. Hey, my commute is 30 seconds…from my bedroom to my home office. Decide where you want to live and then work from there. All you need is electricity, a phone line or cell phone network, a computer and an internet connection.•No employees are required (but you could and should use independent contractors, or outsource some of the work). Avoid all the hassle of having employees. A PERFECT home based business can be run by just you, or you and your spouse if you would like.•Helps a lot of people. If this is not part of your desired lifestyle, it should be, because the more people you help, the more money you will make.•Time required to build the business to an acceptable profit potential is not long (less than 6 months desired).Who wants to work on their business for two or three years before it becomes profitable? Most people couldn’t afford to do that. Yes, it might take a year or more for your business to reach its full potential. But, there are tricks of the trade that can make it much more likely you will see an exciting level of profit within 6 months (you will not “get rich quick”; sorry, but that is reality…don’t quit your day job quite yet).•Low initial investment required (less than $1,000 preferred). Many people don’t have the $5,000, or $25,000, or more needed to start some home based businesses. There’s no need to sell your firstborn or mortgage your house to get your business started.•Product(s) that you have control of (you are the gate keeper, which means you created the product, or have the exclusive right to market it). If you control the product, you can build a sales force of hundreds or thousands of affiliates that will grow your business for you even while you’re on vacation. They will market your product for you for a share of the profits.Even if you don’t yet have your own product, you can get started quickly by selling other people’s products as an affiliate for them. But, it is still best to eventually create your own products.•Enables you to earn enough money to become financially free. Decide for yourself how much you need to be “financially free”. Whether that’s an extra $500 or $1,000 a month, or $100,000 per year or more, your business needs to have the potential to earn that.•Enables you to have free time because it requires less than 20 hours per week after the initial set up period. Spend your free time with your family, on your favorite activities, or use it to start and build another business.•The business is aligned with how I understand God would want it to be. This is a personal requirement for my business and lifestyle. It means that my business must provide real value, must benefit people, and must be legal, ethical and honest. If you make sure your home based business does this as well, whatever your views about God, you will be miles ahead of all the scams and quick buck artists that are all too common.It’s all starting to come together now. A PERFECT Home Based Business must FIT WITH YOUR DESIRED LIFESTYLE. And, it must be PROFITABLE, EASY, and REAL. Still with me? Good. More to come in the rest of this article series.Read the other articles in this series, or Click Here For Your Free Report: Discover The PERFECT Home Business.
Big Advertising Builds Big Brands
When you are trying to build a brand, the bigger the better as far as promotion methods go, which is why big advertising works so well. Unlike other forms of promotion, Out Of Home advertising has not been affected too much by the recession. In fact, it is a growing and fast developing sector, with all types of large-scale advertising being more in demand now than ever.
Types of Big Advertising
The generic term big advertising is used to describe a wide variety of large format print as well as other forms of advertising display, including:
Billboards – Normally found on the side of motorways, in shopping malls and town centres, their sheer size and eye-catching designs means that billboards are impossible to ignore. This makes billboard advertising ideal for conveying marketing messages to thousands of drivers and pedestrians.
Posters -Probably the oldest form of advertising, posters have been used for over 200 years to promote events and products. They are still widely employed today to promote everything from films and tourist destinations to political parties. Poster advertising is popular with advertisers because of their ability to reach thousands of consumers at a relatively low cost. Some iconic poster campaigns have become legendary, among them the “Hello Boys” advert for Wonderbra and more recently the Littlewoods Mylene Klass bikini poster which stopped traffic in Glasgow.
Banners – Advertising banners printed on long strips of PVC can be used to promote new store openings, venues and local services. Their unique ability to target local audiences makes them indispensable to small businesses seeking to attract customers in their area. Passing travellers and tourists often rely on banners to find food outlets, accommodation, events and local attractions.
Hiring An Auction Company
Estimating your assets value:
Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.
Compensation and Expenses:
Is the company you are considering working for you or against you? The agreement you decide may determine this.
A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.
In a straight commission structure, the company is paid an agreed upon percentage of the total sale.
In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.
In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.
In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.
What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.
Auction Expenses:
In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.
All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.
Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.
Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.
Buyer’s Premium:
What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.
The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.
It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.
Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.
Pre-Sales:
We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.
As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.
Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.
A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.
It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.
When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.