Big Advertising Builds Big Brands

When you are trying to build a brand, the bigger the better as far as promotion methods go, which is why big advertising works so well. Unlike other forms of promotion, Out Of Home advertising has not been affected too much by the recession. In fact, it is a growing and fast developing sector, with all types of large-scale advertising being more in demand now than ever.

Types of Big Advertising

The generic term big advertising is used to describe a wide variety of large format print as well as other forms of advertising display, including:

Billboards – Normally found on the side of motorways, in shopping malls and town centres, their sheer size and eye-catching designs means that billboards are impossible to ignore. This makes billboard advertising ideal for conveying marketing messages to thousands of drivers and pedestrians.

Posters -Probably the oldest form of advertising, posters have been used for over 200 years to promote events and products. They are still widely employed today to promote everything from films and tourist destinations to political parties. Poster advertising is popular with advertisers because of their ability to reach thousands of consumers at a relatively low cost. Some iconic poster campaigns have become legendary, among them the “Hello Boys” advert for Wonderbra and more recently the Littlewoods Mylene Klass bikini poster which stopped traffic in Glasgow.

Banners – Advertising banners printed on long strips of PVC can be used to promote new store openings, venues and local services. Their unique ability to target local audiences makes them indispensable to small businesses seeking to attract customers in their area. Passing travellers and tourists often rely on banners to find food outlets, accommodation, events and local attractions.

Real Estate Auctions – The New Land Rush

On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.

Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.

Real Estate Auctions Work in Up or Down Markets.

Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.

The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.

When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.

Evaluating Your Real Estate for Auction

Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.

Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.

Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.

Locate a Qualified Real Estate Auctioneer

Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.

Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.

You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.

Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.

Types of Real Estate Auctions

Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:

Absolute Auction

The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.

Minimum Bid Auction

Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.

Seller Confirmation or Reserve Auction

With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.

Christian Home Based Business Opportunities – Key Secrets to Personal Integrity

Can’t Trust “Get Rich” Scams and Empty Promises

Home Based Business models and opportunities are everywhere on the internet. Very few are considered highly ethical or Christian Home Based Business Opportunities in which Personal Integrity plays a huge role in small businesses. Since the downturn of the economy, many money from home seekers hungered for “get rich” work at home jobs, soon discovered to be a facade, fake opportunities, SCAMS! Unfortunately, you can’t trust the content, support, training or even making money claims.

Seekers fled from the Job Fairs and Employment Community Meetings. They flocked to jobs from home, internet home based business models to making money online, and other creative ways to earn extra money. No one has to search long to see all the money making ideas on the internet trying to promise small businesses FREE traffic, MLM leads, a MLM opportunity, legitimate online data entry jobs, and various business ideas. Consequently, very few are concerned about ethics, honesty, honor, respect, and doing the right thing.

A Valid Question

People tirelessly have looked here and there for that “right” home based business income, an income that would deliver them from their current state of financial bondage. A Christian home based business opportunity could be the answer. Or at least businesses that encourages personal integrity.

So, why the important search to find a job from home that exemplifies value and integrity? What does the Entrepreneur get out of finding a business founded on integrity or involves himself in Christian opportunities?

Key Secrets of Personal Integrity

Purpose
Value
Respect
Positive Relationships
Love
Joy
Peace
These qualities attract people to create their own business at home, to write their own paycheck. Highly respected and valued desire.

People often experience extreme joy and excitement to make money from home and the number of work at home jobs increase daily. More people are driven to an affordable home based business that has integrity as a core value.

WOW! A REAL honest, money making online business opportunity!

What’s Really Important In Life

Although small businesses and at home jobs rarely develop any substantial home based business income quickly, it’s obvious why making money isn’t all there is to jobs from home. Home based business and personal integrity IS vital because people genuinely desire to:

leverage time to be with family and friends
earn extra money for vacations and travel
RELAX and enjoy life to the fullest
use their business or home opportunity to help others succeed
give to the needy
Your Immediate Challenge

Whether you want to earn money, develop internet home business, or began a home based business online, when it comes to success in life or business, discovering your purpose, your “why”, and key secrets of personal integrity, will place you miles ahead your competition!

Become serious about what you do and why. Christian Home Based Business Opportunities aren’t the only work from home jobs that can make a difference. You can too!